First of all, these glosses are amazing! The pigment is really intense (which is no surprise coming from Lime Crime)....however, it's not too thick that's it's goopy or gross. The applicator a tiny brush...smaller than most glosses so the application is easy! Lime Crime didn't forget about the packaging either...it's super adorable and even has the unicorn symbol on the top :) The gloss stays on really well--and I love it!!! It's even prettier than this picture depicts!